A PPC (Pay-Per-Click) ads agency is a specialized organization that offers professional services in managing and optimizing pay-per-click advertising campaigns. These agencies work with businesses and individuals to create and implement effective PPC strategies across various digital advertising platforms.
A PPC ads agency typically has a team of skilled professionals who are knowledgeable about the intricacies of paid advertising and have expertise in platforms such as Google Ads, Bing Ads, and social media advertising platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads. They understand how to identify and target relevant keywords, create compelling ad copy, optimize landing pages, and set up tracking and analytics systems to measure campaign performance.